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Supporting video
-
Reference no. 7B07A015
Subject category: Marketing
Authors: Srinivas Sridharan (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 2007
Length: 40 minutes
Data source: Field research
Topics: Brand positioning; Entrepreneurial business growth; Pricing strategy
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Abstract

This video is to accompany the case. Interview with the CEO of Air Deccan: (1) the evolution of Air Deccan in the Indian airline industry; and (2) the overall market potential, competitive dynamics, cultural context and low-cost business strategies in the airline industry in India.
Location:
India
Industry:
Air transportation
Size:
Medium
Other setting(s):
2005
Supplement
-
Reference no. 9B07A015
Subject category: Marketing
Authors: Srinivas Sridharan (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2007-09-12
Length: 10 pages
Data source: Published sources
Topics: Brand positioning; Entrepreneurial business growth; Pricing strategy
View full details

About

Abstract

This video is to accompany the case. Interview with the CEO of Air Deccan: (1) the evolution of Air Deccan in the Indian airline industry; and (2) the overall market potential, competitive dynamics, cultural context and low-cost business strategies in the airline industry in India.

Settings

Location:
India
Industry:
Air transportation
Size:
Medium
Other setting(s):
2005

Related

Supplement
-
Reference no. 9B07A015
Subject category: Marketing
Authors: Srinivas Sridharan (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2007-09-12
Length: 10 pages
Data source: Published sources
Topics: Brand positioning; Entrepreneurial business growth; Pricing strategy
View full details