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Management article
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Reference no. SMR51204
Authors: Alden M Hayashi
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2010
Length: 4 pages

Abstract

New research suggests that ads that complement online content can be effective - but not if they rouse consumers'' privacy concerns.

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Abstract

New research suggests that ads that complement online content can be effective - but not if they rouse consumers'' privacy concerns.

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