Subject category:
Marketing
Published by:
INSEAD
Version: 05.2017
Revision date: 5-Jun-2017
Length: 11 pages
Data source: Published sources
Abstract
The Ford Fiesta Movement was a social media campaign run by Ford in the US during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2009-2010.Geographical setting
Region:
Americas
Country:
United States
Featured company
Ford Motor Company
Industry:
Motor vehicles and passenger car bodies
Subject category:
Marketing
Published by:
INSEAD
Version: 06.2014
Revision date: 3-Jul-2014
Length: 11 pages
Data source: Published sources
Portuguese language
Subject category:
Marketing
Published by:
INSEAD
Version: 06.2017
Length: 11 pages
Data source: Published sources
About
Abstract
The Ford Fiesta Movement was a social media campaign run by Ford in the US during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2009-2010.Geographical setting
Region:
Americas
Country:
United States
Featured company
Ford Motor Company
Industry:
Motor vehicles and passenger car bodies
Related
Subject category:
Marketing
Published by:
INSEAD
Version: 06.2014
Revision date: 3-Jul-2014
Length: 11 pages
Data source: Published sources
Subject category:
Marketing
Published by:
INSEAD
Version: 06.2017
Length: 11 pages
Data source: Published sources