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Case
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Reference no. SM97
Subject category: Strategy and General Management
Authors: Antonio Davila (Stanford Graduate School of Business, Stanford University); George Foster (Stanford Graduate School of Business, Stanford University); Ning Jia (Stanford Graduate School of Business, Stanford University); Janet Feldstein (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 7 August 2009
Length: 32 pages
Topics: Growth strategy; Health services; International business; International marketing; International operations; Strategy
Share a link: https://casecent.re/p/92883
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Abstract

This case introduces the story of RedMed, the leading provider of sleep apnea devices. The company, founded by Dr Peter Farrell and Dr Colin Sullivan (the device''s inventor) in Australia, quickly became international. The company set up a second headquarters in San Diego and soon was selling devices in Europe, Asia and the Americas, in addition to its ''home'' market. The case addresses the various strategies the company followed to establish a position and gain leadership in its various international markets
Teaching note
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Reference no. SM97TN
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Janet Feldstein (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 1 May 2002
Length: 4 pages
View full details
Compact case
Supplement
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Reference no. SM97SQ
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Janet Feldstein (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 1 May 2002
Length: 1 pages
Topics: Growth strategy; Health services; International business; International marketing; International operations; Strategy
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details

About

Abstract

This case introduces the story of RedMed, the leading provider of sleep apnea devices. The company, founded by Dr Peter Farrell and Dr Colin Sullivan (the device''s inventor) in Australia, quickly became international. The company set up a second headquarters in San Diego and soon was selling devices in Europe, Asia and the Americas, in addition to its ''home'' market. The case addresses the various strategies the company followed to establish a position and gain leadership in its various international markets

Related

Teaching note
-
Reference no. SM97TN
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Janet Feldstein (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 1 May 2002
Length: 4 pages
View full details
Compact case
Supplement
-
Reference no. SM97SQ
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Janet Feldstein (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 1 May 2002
Length: 1 pages
Topics: Growth strategy; Health services; International business; International marketing; International operations; Strategy
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details