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Teaching note
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Reference no. 504-007-8
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Vadim Grigorian (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 01/2020
Revision date: 6-Jan-2021
Length: 21 pages
Data source: Field research
Share a link: https://casecent.re/p/9318
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 504-007-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Vadim Grigorian (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 01/2020
Revision date: 6-Jan-2021
Length: 24 pages
Data source: Field research
Topics: Branding; Marketing; Brand management; Brand extension; Fashion; Luxury goods; Advertising; Logos
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 504-007-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Vadim Grigorian (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 01/2020
Revision date: 6-Jan-2021
Length: 24 pages
Data source: Field research
Topics: Branding; Marketing; Brand management; Brand extension; Fashion; Luxury goods; Advertising; Logos
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details