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Teaching note
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Reference no. 504-009-8
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Pedro Pacheco Guimaraes (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 08/2020
Revision date: 24-Jul-2015
Length: 33 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Share a link: https://casecent.re/p/9320
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 504-009-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Pedro Pacheco Guimaraes (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 06/2023
Revision date: 9-Jun-2023
Length: 24 pages
Data source: Field research
Topics: Media support; Branding; Low-income consumers; Marketing; Poverty; New product introduction; Break-even analysis; Advertising; Pricing; Poor; Distribution; Promotion; Product; Powder; Detergent; Guimaraes; Brazil; Unilever
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. P504-009-1
Portuguese language
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Pedro Pacheco Guimaraes (INSEAD)
Published by: INSEAD
Originally published in: 2010
Version: 01.2010
Length: 23 pages
Data source: Field research
Topics: Multimedia; Media support; Branding; Low-income consumers; Marketing; Poverty; New product introduction; Break-even analysis; Advertising; Pricing; Poor; Distribution; Promotion; Product; Powder; Detergent; Guimaraes; Brazil; Unilever
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 504-009-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Pedro Pacheco Guimaraes (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: 06/2023
Revision date: 9-Jun-2023
Length: 24 pages
Data source: Field research
Topics: Media support; Branding; Low-income consumers; Marketing; Poverty; New product introduction; Break-even analysis; Advertising; Pricing; Poor; Distribution; Promotion; Product; Powder; Detergent; Guimaraes; Brazil; Unilever
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. P504-009-1
Portuguese language
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Pedro Pacheco Guimaraes (INSEAD)
Published by: INSEAD
Originally published in: 2010
Version: 01.2010
Length: 23 pages
Data source: Field research
Topics: Multimedia; Media support; Branding; Low-income consumers; Marketing; Poverty; New product introduction; Break-even analysis; Advertising; Pricing; Poor; Distribution; Promotion; Product; Powder; Detergent; Guimaraes; Brazil; Unilever
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details