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Thumbnail image for product with reference number GS3A
Prize winner
Hewlett-Packard Co: Deskjet Printer Supply Chain (A)
Case
-
Reference no. GS3A
Subject category: Production and Operations Management
Authors: Laura Rock Kopczak (Stanford Graduate School of Business, Stanford University); Hau L Lee (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 1994
Version: 8 March 2004
Length: 12 pages
Data source: Field research
Topics: Global supply chain
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Abstract

This case describes a challenge facing Hewlett-Packard's (HP) Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The teaching purpose is to discuss inventory analysis and/or to discuss the organizational challenges companies face in implementing supply chain solutions.

Time period

The events covered by this case took place in 1990.

Geographical setting

Region:
Americas
Country:
Canada
Location:
Vancouver

Featured company

Hewlett-Packard (HP)
Industry:
Printers

Featured protagonist

  • Brent Cartier (male), Manager for Special Projects
Thumbnail image for product with reference number GS3B
Compact case
Hewlett-Packard Company: Deskjet Printer Supply Chain (B)
Supplement
-
Reference no. GS3B
Subject category: Production and Operations Management
Authors: Laura Rock Kopczak (Stanford University); Hau L Lee (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 1994
Version: May 2007
Length: 2 pages
Data source: Field research
Topics: Global supply chain
View full details

About

Abstract

This case describes a challenge facing Hewlett-Packard's (HP) Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The teaching purpose is to discuss inventory analysis and/or to discuss the organizational challenges companies face in implementing supply chain solutions.

Settings

Time period

The events covered by this case took place in 1990.

Geographical setting

Region:
Americas
Country:
Canada
Location:
Vancouver

Featured company

Hewlett-Packard (HP)
Industry:
Printers

Featured protagonist

  • Brent Cartier (male), Manager for Special Projects

Related

Thumbnail image for product with reference number GS3B
Compact case
Hewlett-Packard Company: Deskjet Printer Supply Chain (B)
Supplement
-
Reference no. GS3B
Subject category: Production and Operations Management
Authors: Laura Rock Kopczak (Stanford University); Hau L Lee (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 1994
Version: May 2007
Length: 2 pages
Data source: Field research
Topics: Global supply chain
View full details
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