Product details

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Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 10 July 2009
Length: 14 pages
Data source: Field research

Abstract

Mrs Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand Erum beyond the Saudi market? The case also deals with the new opportunities and old challenges for women entrepreneurs in Saudi Arabia and the Middle East.
Size:
100 employees, gross revenue SAR15 million
Other setting(s):
2009

About

Abstract

Mrs Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand Erum beyond the Saudi market? The case also deals with the new opportunities and old challenges for women entrepreneurs in Saudi Arabia and the Middle East.

Settings

Size:
100 employees, gross revenue SAR15 million
Other setting(s):
2009

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