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Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 07.12.2009
Notes: Click here to access the video This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Novo Nordisk's efforts under WWF International's Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Novo Nordisk's search for cost-effective solutions to reduce CO2 emissions had driven the development of a new business model which expanded the commercial basis of renewable energy in Denmark. By partnering with Dong Energy, one of the leading energy groups in Northern Europe, the healthcare company boosted the identification of energy savings in its industrial plants while contributing to financing the construction and operation of new large offshore wind farms. Learning objectives: (1) deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth; (2) show a cutting-edge business model for the commercial expansion of renewable energy providers; and (3) demonstrate the potential for win-win partnerships with energy providers to fully power production sites with renewable electricity. A video 'Let the Clean Economy Begin' is available to view on the Climate Savers website at www.vimeo.com/12276304. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
Location:
Industry:
Size:
27,000 employees (NN), 6,000 employees (Dong)
Other setting(s):
2003-2009

About

Abstract

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Novo Nordisk's efforts under WWF International's Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Novo Nordisk's search for cost-effective solutions to reduce CO2 emissions had driven the development of a new business model which expanded the commercial basis of renewable energy in Denmark. By partnering with Dong Energy, one of the leading energy groups in Northern Europe, the healthcare company boosted the identification of energy savings in its industrial plants while contributing to financing the construction and operation of new large offshore wind farms. Learning objectives: (1) deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth; (2) show a cutting-edge business model for the commercial expansion of renewable energy providers; and (3) demonstrate the potential for win-win partnerships with energy providers to fully power production sites with renewable electricity. A video 'Let the Clean Economy Begin' is available to view on the Climate Savers website at www.vimeo.com/12276304. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).

Settings

Location:
Industry:
Size:
27,000 employees (NN), 6,000 employees (Dong)
Other setting(s):
2003-2009

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