Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 06.01.2010
Length: 7 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Xanterra's efforts under WWF International's Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Xanterra Parks & Resorts' focused strategy of bringing on-site renewable energy generation to the next level required not only significant dedicated resources but also singular efforts to break down sceptical mindsets and risk-related barriers to innovation. By active learning from an almost terminated project, the company was able to build one of the largest privately owned solar photovoltaic systems in the US. A video 'Let the Clean Economy Begin' is available to view on the Climate Savers website. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
About
Abstract
The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Xanterra's efforts under WWF International's Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Xanterra Parks & Resorts' focused strategy of bringing on-site renewable energy generation to the next level required not only significant dedicated resources but also singular efforts to break down sceptical mindsets and risk-related barriers to innovation. By active learning from an almost terminated project, the company was able to build one of the largest privately owned solar photovoltaic systems in the US. A video 'Let the Clean Economy Begin' is available to view on the Climate Savers website. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).