Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 18.11.2009
Length: 6 pages
Data source: Field research
Notes: Click here to access the video This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Elopak's efforts under WWF International's Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Elopak committed to reduce its CO2 emissions by 15% within a tight time frame of three years. This ambitious target pushed the company to adopt an innovative roll-out approach, including the active participation of Elopak's CEO in efforts to build internal buy-in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems. A video 'Let the Clean Economy Begin' is available to view on the Climate Savers website at www.vimeo.com/12276304. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
About
Abstract
The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Elopak's efforts under WWF International's Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Elopak committed to reduce its CO2 emissions by 15% within a tight time frame of three years. This ambitious target pushed the company to adopt an innovative roll-out approach, including the active participation of Elopak's CEO in efforts to build internal buy-in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems. A video 'Let the Clean Economy Begin' is available to view on the Climate Savers website at www.vimeo.com/12276304. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
Settings
Location:
Industry:
Size:
EUR600 million turnover in 2008, 3,000 employees
Other setting(s):
2007-2009