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Case
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Reference no. 9-910-406
Subject category: Strategy and General Management
Authors: Stephen A Greyser (Harvard Business School); John L Teopaco (Boston University)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 12 August 2009
Revision date: 29-Mar-2019
Length: 10 pages
Data source: Field research
Topics: Finance; Marketing strategy
Share a link: https://casecent.re/p/93441
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Abstract

A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.
Location:
United States
Industries:
Banking; Professional sports teams & organizations; Sports management
Size:
Very large, USD56.9 billion
Other setting(s):
2006
Teaching note
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Reference no. 5-910-420
Subject category: Strategy and General Management
Authors: Stephen A Greyser (Harvard Business School); John L Teopaco (Boston University)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 22 February 2010
Length: 8 pages
Data source: Field research
View full details

About

Abstract

A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.

Settings

Location:
United States
Industries:
Banking; Professional sports teams & organizations; Sports management
Size:
Very large, USD56.9 billion
Other setting(s):
2006

Related

Teaching note
-
Reference no. 5-910-420
Subject category: Strategy and General Management
Authors: Stephen A Greyser (Harvard Business School); John L Teopaco (Boston University)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 22 February 2010
Length: 8 pages
Data source: Field research
View full details