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Abstract

For ages, the most popular form of entertainment has been people performing different arts in front of an audience. The gladiators in ancient Rome took part in horrendous fights to entertain the crowds and elite. Similarly, the way the Sumo fighters of China challenge one another in their hair-raising wrestling fights and the ferocious mace fights between Bhimsen and Duryodhan from the epic Mahabharata brought real and live entertainment to the crowds. They might have been the precursors of the modern day reality shows that we regularly see on different television channels. These reality shows are based on particular themes and are aimed at encashing the feelings of the audience, be it a talent hunt, celebrity show, game show, quiz show, makeover show, etc. The Viacom18 group''s channel Colors has come up with an innovative idea by basing its reality show on the concept of Aaram, ie one can walk away with amazing money prizes even while taking a rest. Set in early 2010, this case mainly focuses on reality shows and the transformation of the basic themes on which they are based. Tracing the genesis of reality shows, this case examines how the television industry witnessed the changing formats of reality shows with the advent of satellite TV and how the entertainment channels conceptualised these shows in tune with the changing mindsets of audiences. Critically analysing the viewers'' psychological aspects, this case examines the viewer / consumer behaviour towards the shift in the reality show formats in general and the Abhishek Aaram classes to the National Bingo Night in particular. This case can be used: to understand the advent of satellite TV in the Indian home entertainment sphere and the revolution it has created in redefining Indian small screen entertainment from limited content to unlimited programme formats; to analyse the influx of TV entertainment channels and their endeavours to top the consumers'' favourite channel list; to evaluate the channel''s competitive efforts in creating various innovative programme formats and the rise of the reality shows; to understand the Colors channel''s conceptualisation of the reality TV show National Bingo Night not as another ''me too'' reality show format, with its unique promotional campaign ''Abhishek Aaram Classes''; to critically analyse the ''just-relax-and-win-money'' concept of National Bingo Night; and to debate the success of this reality show in the wake of fading reality show entertainment formats on general entertainment channels on TV.
Location:
Industry:
Other setting(s):
2010

About

Abstract

For ages, the most popular form of entertainment has been people performing different arts in front of an audience. The gladiators in ancient Rome took part in horrendous fights to entertain the crowds and elite. Similarly, the way the Sumo fighters of China challenge one another in their hair-raising wrestling fights and the ferocious mace fights between Bhimsen and Duryodhan from the epic Mahabharata brought real and live entertainment to the crowds. They might have been the precursors of the modern day reality shows that we regularly see on different television channels. These reality shows are based on particular themes and are aimed at encashing the feelings of the audience, be it a talent hunt, celebrity show, game show, quiz show, makeover show, etc. The Viacom18 group''s channel Colors has come up with an innovative idea by basing its reality show on the concept of Aaram, ie one can walk away with amazing money prizes even while taking a rest. Set in early 2010, this case mainly focuses on reality shows and the transformation of the basic themes on which they are based. Tracing the genesis of reality shows, this case examines how the television industry witnessed the changing formats of reality shows with the advent of satellite TV and how the entertainment channels conceptualised these shows in tune with the changing mindsets of audiences. Critically analysing the viewers'' psychological aspects, this case examines the viewer / consumer behaviour towards the shift in the reality show formats in general and the Abhishek Aaram classes to the National Bingo Night in particular. This case can be used: to understand the advent of satellite TV in the Indian home entertainment sphere and the revolution it has created in redefining Indian small screen entertainment from limited content to unlimited programme formats; to analyse the influx of TV entertainment channels and their endeavours to top the consumers'' favourite channel list; to evaluate the channel''s competitive efforts in creating various innovative programme formats and the rise of the reality shows; to understand the Colors channel''s conceptualisation of the reality TV show National Bingo Night not as another ''me too'' reality show format, with its unique promotional campaign ''Abhishek Aaram Classes''; to critically analyse the ''just-relax-and-win-money'' concept of National Bingo Night; and to debate the success of this reality show in the wake of fading reality show entertainment formats on general entertainment channels on TV.

Settings

Location:
Industry:
Other setting(s):
2010

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