Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Revision date: 29-Aug-2012
Length: 35 minutes
Data source: Field research
Notes: File size 2.13GB. Click for more information.
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Abstract
This video is to accompany the case. This video shows Kees van der Graaf, former President of Unilever Ice Cream Europe, in conversation with IMD on May 13th, 2009. He describes the challenges of complexity at Unilever Ice Cream when he took over as President. He speaks about the causes of complexity, the impact of complexity on the business and the challenges in reducing complexity.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 7 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
About
Abstract
This video is to accompany the case. This video shows Kees van der Graaf, former President of Unilever Ice Cream Europe, in conversation with IMD on May 13th, 2009. He describes the challenges of complexity at Unilever Ice Cream when he took over as President. He speaks about the causes of complexity, the impact of complexity on the business and the challenges in reducing complexity.
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 7 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics:
Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution