Product details

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Abstract

Since May 2006 when Gazprom Group bought the company that soon became the ''oil hand'' of the Russian and global giant, a period of prosperity began for Gazprom Neft. The company immediately started implementation of a joint venture and acquisition strategy as a way for domestic and international growth. Aleksander Dyukov, General Director of JSC Gazprom Neft, realized that in times of global economic crisis expansion strategies are not the best solution. The key to success in such a turbulent time for Gazprom Neft is in the development of sustainable, green initiatives. Through this case students will gain insight into the global, European and Russian oil and gas market in 2008. Secondly, the case gives an overall view of Russian competition environmental projects in the same year. Students will learn about the difference between short-term and long-term sustainable strategies, potential international growth opportunities in times of crisis, and the importance of green issue management. This case should also help students to understand strategic marketing process activities: analysis, choice, implementation and control. The case has been developed for academicians as well as practitioners to have better insight into the green issue perspective and strategic business approach. The case can be taught in an energy and sustainable development, strategic marketing and international marketing class.
Location:
Industry:
Size:
Over 46,000 employees
Other setting(s):
1995-2009

About

Abstract

Since May 2006 when Gazprom Group bought the company that soon became the ''oil hand'' of the Russian and global giant, a period of prosperity began for Gazprom Neft. The company immediately started implementation of a joint venture and acquisition strategy as a way for domestic and international growth. Aleksander Dyukov, General Director of JSC Gazprom Neft, realized that in times of global economic crisis expansion strategies are not the best solution. The key to success in such a turbulent time for Gazprom Neft is in the development of sustainable, green initiatives. Through this case students will gain insight into the global, European and Russian oil and gas market in 2008. Secondly, the case gives an overall view of Russian competition environmental projects in the same year. Students will learn about the difference between short-term and long-term sustainable strategies, potential international growth opportunities in times of crisis, and the importance of green issue management. This case should also help students to understand strategic marketing process activities: analysis, choice, implementation and control. The case has been developed for academicians as well as practitioners to have better insight into the green issue perspective and strategic business approach. The case can be taught in an energy and sustainable development, strategic marketing and international marketing class.

Settings

Location:
Industry:
Size:
Over 46,000 employees
Other setting(s):
1995-2009

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