Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 06.03.2009
Length: 3 pages
Data source: Field research
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https://casecent.re/p/93691
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Abstract
Unilever is among the world's largest users of agricultural raw materials and a major buyer on world agriculture markets. Unilever's work on sustainable agriculture has been focused on five key crops - palm oil, peas, spinach, tea and tomatoes. This short case provides an example of how Unilever has approached development of sustainable tea production in such a way that benefits are realised by both the business and the society in which it operates. The Kericho tea plantation, the subject of the case, was the first to be certified as sustainable after Unilever allied with the Rain Forest Alliance to further its efforts.
Location:
Industry:
Size:
EUR40.5 billion turnover in 2008
Other setting(s):
2004-2007
About
Abstract
Unilever is among the world's largest users of agricultural raw materials and a major buyer on world agriculture markets. Unilever's work on sustainable agriculture has been focused on five key crops - palm oil, peas, spinach, tea and tomatoes. This short case provides an example of how Unilever has approached development of sustainable tea production in such a way that benefits are realised by both the business and the society in which it operates. The Kericho tea plantation, the subject of the case, was the first to be certified as sustainable after Unilever allied with the Rain Forest Alliance to further its efforts.
Settings
Location:
Industry:
Size:
EUR40.5 billion turnover in 2008
Other setting(s):
2004-2007