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Compact case
Case
-
Reference no. IMD-3-2083
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
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Abstract

This is part of a case series. This case and video is an interview with Kees van der Graaf. He speaks about the start of the journey when he first became head of Unilever ICE and the complex challenges he saw lying ahead.
Location:
Europe
Industry:
Food, ice cream
Size:
EUR14 billion (Unilever overall), EUR2.5 billion (Unilever Ice Cream Europe)
Other setting(s):
2001-2003
Case
-
Reference no. IMD-3-2082
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 7 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Case
-
Reference no. IMD-3-2084
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Case
-
Reference no. IMD-3-2085
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Compact case
Case
-
Reference no. IMD-3-2086
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Supporting video
-
Reference no. IMD-3-2082-V
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Revision date: 29-Aug-2012
Length: 35 minutes
Data source: Field research
Notes: File size 2.13GB. Click for more information.
View full details

About

Abstract

This is part of a case series. This case and video is an interview with Kees van der Graaf. He speaks about the start of the journey when he first became head of Unilever ICE and the complex challenges he saw lying ahead.

Settings

Location:
Europe
Industry:
Food, ice cream
Size:
EUR14 billion (Unilever overall), EUR2.5 billion (Unilever Ice Cream Europe)
Other setting(s):
2001-2003

Related

Case
-
Reference no. IMD-3-2082
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 7 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Case
-
Reference no. IMD-3-2084
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Case
-
Reference no. IMD-3-2085
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 6 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Compact case
Case
-
Reference no. IMD-3-2086
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 11.12.2009
Length: 2 pages
Data source: Field research
Topics: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-win battles; Execution
View full details
Supporting video
-
Reference no. IMD-3-2082-V
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Tracey Keys (International Institute for Management Development (IMD)); Kees Van der Graaf (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Revision date: 29-Aug-2012
Length: 35 minutes
Data source: Field research
Notes: File size 2.13GB. Click for more information.
View full details