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The case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The (A) case outlines both the process used, which features the widely participative ''strategic conversation'' developed by 2nd Road, as well as the outcomes achieved. It introduces the context of the merger, the integration challenges by CI''s senior leader, Mark Milliner, and the emergence of the ''thriving city'' metaphor that becomes the basis of the approach. The (B) case examines the cascade process designed to roll the metaphor out to all employees. The (C) case shares the results of pre- and post-tests done to ascertain the extent to which participation in the process increased the understanding and commitment to the new strategy for those involved.