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Abstract

US based Nike, the world's leading athletic footwear company, launched an eco-friendly shoe in 2005 under a newly created product line called 'Considered.' The launch of the 'Considered' product line was one of the major and innovative environmental friendly initiatives of Nike. The company had been making efforts to reduce its environmental footprint since the early 1990s. It took several steps like phasing out sulphur hexafluoride, recycling shoes and manufacturing waste to design sports surfaces and working along with several NGOs to reduce its environmental impact. Nike 'Considered' is an innovative concept where designers were encouraged to design shoes using less amounts of harmful adhesives and more of recycled material. The concept was further extended to be used in apparel and sports equipment that the company produced. Nike had developed an index called the 'Considered Index', using this, Nike's designers could get a ranking based on the environmental friendliness during the design phase before they went for commercial production. Nike aimed at making its own facilities and business travel climate neutral by 2011. It had set a target of making all its footwear meet the minimum standard of the 'Considered Index' by 2011, its apparel by 2015, and sports equipment by 2020.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Very large
Other setting(s):
2001-2009

About

Abstract

US based Nike, the world's leading athletic footwear company, launched an eco-friendly shoe in 2005 under a newly created product line called 'Considered.' The launch of the 'Considered' product line was one of the major and innovative environmental friendly initiatives of Nike. The company had been making efforts to reduce its environmental footprint since the early 1990s. It took several steps like phasing out sulphur hexafluoride, recycling shoes and manufacturing waste to design sports surfaces and working along with several NGOs to reduce its environmental impact. Nike 'Considered' is an innovative concept where designers were encouraged to design shoes using less amounts of harmful adhesives and more of recycled material. The concept was further extended to be used in apparel and sports equipment that the company produced. Nike had developed an index called the 'Considered Index', using this, Nike's designers could get a ranking based on the environmental friendliness during the design phase before they went for commercial production. Nike aimed at making its own facilities and business travel climate neutral by 2011. It had set a target of making all its footwear meet the minimum standard of the 'Considered Index' by 2011, its apparel by 2015, and sports equipment by 2020.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
2001-2009

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