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Compact case
Case
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Reference no. E326B
Subject category: Entrepreneurship
Authors: Garth Saloner (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 5 pages
Data source: Field research
Topics: Female leader; Entrepreneurship; Real estate; Leasing; Angel financing; Board of advisors; Personal risks and rewards; Fund raising; Social responsibility
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Abstract

Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on her own. She successfully formed a board of advisors, raised angel financing and has been searching for a location for her first restaurant site. Her search has lasted eighteen months and she has yet to sign a lease.
Location:
Bay Area
Industry:
Restaurant, retail, health and wellness
Teaching note
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Reference no. E326TN
Subject category: Entrepreneurship
Authors: Garth Saloner (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 4 pages
Data source: Field research
View full details
Case
-
Reference no. E326A
Subject category: Entrepreneurship
Authors: Garth Saloner (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 16 pages
Data source: Field research
Topics: Female leader; Entrepreneurship; Real estate; Leasing; Angel financing; Board of advisors; Personal risks and rewards; Fund raising; Social responsibility
View full details
Compact case
Supplement
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Reference no. E326BSQ
Subject category: Entrepreneurship
Authors: Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University); Garth Saloner (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 1 pages
Data source: Field research
Topics: Female leader; Entrepreneurship; Real estate; Leasing; Angel financing; Board of advisors; Personal risks and rewards; Fund raising; Social responsibility
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
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About

Abstract

Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on her own. She successfully formed a board of advisors, raised angel financing and has been searching for a location for her first restaurant site. Her search has lasted eighteen months and she has yet to sign a lease.

Settings

Location:
Bay Area
Industry:
Restaurant, retail, health and wellness

Related

Teaching note
-
Reference no. E326TN
Subject category: Entrepreneurship
Authors: Garth Saloner (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 4 pages
Data source: Field research
View full details
Case
-
Reference no. E326A
Subject category: Entrepreneurship
Authors: Garth Saloner (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 16 pages
Data source: Field research
Topics: Female leader; Entrepreneurship; Real estate; Leasing; Angel financing; Board of advisors; Personal risks and rewards; Fund raising; Social responsibility
View full details
Compact case
Supplement
-
Reference no. E326BSQ
Subject category: Entrepreneurship
Authors: Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University); Garth Saloner (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 February 2009
Length: 1 pages
Data source: Field research
Topics: Female leader; Entrepreneurship; Real estate; Leasing; Angel financing; Board of advisors; Personal risks and rewards; Fund raising; Social responsibility
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details