Jet Airways (B): A Bumpy Landing

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. P60B

Subject category: Economics, Politics and Business Environment

Authors: Saumitra Jha (Stanford Graduate School of Business, Stanford University); Nathan Blair (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2009

Version: 15 May 2009

Length: 11 pages

Data source: Published sources

Topics: Ethics; Human resources; Layoffs; Employee relations; Jet Airways

Share a link: https://casecent.re/p/93838

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

Jet Airways (B) is the follow-up case to Jet Airways (A). The case describes the employee cost reduction strategy undertaken by Jet Airways - the termination of trainee flight attendants - and the resulting media and political backlash that followed. The case then describes how Jet''s chairman reversed the decision and provides varying opinions on the motives behind that decision. It concludes by describing the subsequent attempts to achieve cost reductions.

Location:

India

Industry:

Airline