Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Wits Business School - University of the Witwatersrand
Length: 19 pages
Data source: Field research
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https://casecent.re/p/93902
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Abstract
In November 2009, bidorbuy was the largest South African on-line marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net - a subsidiary of Naspers and a highly successful on-line retailer - indicated that it was going to compete directly with bidorbuy as an on-line marketplace. Andy Higgins, managing director of bidorbuy, was a firm believer that, if his company could reach a certain level of wide-scale popularity, it would virtually be impossible for a newcomer to compete. Higgins therefore had to find ways for bidorbuy to do this before kalahari.net entered the market.
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Abstract
In November 2009, bidorbuy was the largest South African on-line marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net - a subsidiary of Naspers and a highly successful on-line retailer - indicated that it was going to compete directly with bidorbuy as an on-line marketplace. Andy Higgins, managing director of bidorbuy, was a firm believer that, if his company could reach a certain level of wide-scale popularity, it would virtually be impossible for a newcomer to compete. Higgins therefore had to find ways for bidorbuy to do this before kalahari.net entered the market.