Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 2 April 2002
Length: 19 pages
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Abstract
This is part of a case series. In 1992-93, British Petroleum plc, Britain's fourth largest of the great international integrated oil companies, faced a major crisis. The company was experiencing its first losses in its eighty year history, while morale was battered by downsizing and organizational upheaval.
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 4 July 1999
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 1 February 2007
About
Abstract
This is part of a case series. In 1992-93, British Petroleum plc, Britain's fourth largest of the great international integrated oil companies, faced a major crisis. The company was experiencing its first losses in its eighty year history, while morale was battered by downsizing and organizational upheaval.
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Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 4 July 1999
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 1 February 2007