Product details

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Supporting video
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Reference no. 810-022-3
Subject category: Entrepreneurship
Authors: Breda Kenny (Technological University of the Shannon: Midwest); John Fahy (Kemmy Business School, University of Limerick)
Published in: 2010
Notes: Length 4 minutes. File size 145.7MB. Click for more information.

Abstract

This supporting video is to accompany the case. The case identifies and explores the strategic issues facing a small Irish company competing in the dynamic telecommunications industry. The case company is characterised as a rapid growth firm in the B2B high technology services sector. The case covers classic issues in the transition from entrepreneurship to professional management. As the company's founder considers the challenges at the industry level, both domestically and internationally, the reader is given details of the company's rapid growth since inception in 2005 as well as an overview of the telecoms industry. Despite the fact that the industry is growing; prices for the consumers are falling, but margins for companies servicing the industry have eroded substantially. The case outlines some growth options for the company, which is followed by some current dilemmas facing the future of Surecom NS Ltd.
Location:
Industry:
Size:
60 employees
Other setting(s):
2005-2009

About

Abstract

This supporting video is to accompany the case. The case identifies and explores the strategic issues facing a small Irish company competing in the dynamic telecommunications industry. The case company is characterised as a rapid growth firm in the B2B high technology services sector. The case covers classic issues in the transition from entrepreneurship to professional management. As the company's founder considers the challenges at the industry level, both domestically and internationally, the reader is given details of the company's rapid growth since inception in 2005 as well as an overview of the telecoms industry. Despite the fact that the industry is growing; prices for the consumers are falling, but margins for companies servicing the industry have eroded substantially. The case outlines some growth options for the company, which is followed by some current dilemmas facing the future of Surecom NS Ltd.

Settings

Location:
Industry:
Size:
60 employees
Other setting(s):
2005-2009

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