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Management article
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Reference no. SMR51314
Authors: Edward Kasabov
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2010
Length: 4 pages

Abstract

Customer-centricity may sound like a good idea. But a new breed of companies focuses instead on getting the customer to comply with a company''s systems.

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Abstract

Customer-centricity may sound like a good idea. But a new breed of companies focuses instead on getting the customer to comply with a company''s systems.

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