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Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009

Abstract

The current business environment is tumultuous and full of uncertainty. What you need is an entrepreneurial mindset - a way of thinking about your business that captures the benefits of uncertainty. A key aspect of establishing an entrepreneurial mindset is creating the conditions under which everyone is energized to look for opportunities to change the current business model. The simplest way to change your business model is to redesign your products and services in ways that will be supremely appealing to your customers and highly profitable for your firm. This chapter shows you how. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.

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Abstract

The current business environment is tumultuous and full of uncertainty. What you need is an entrepreneurial mindset - a way of thinking about your business that captures the benefits of uncertainty. A key aspect of establishing an entrepreneurial mindset is creating the conditions under which everyone is energized to look for opportunities to change the current business model. The simplest way to change your business model is to redesign your products and services in ways that will be supremely appealing to your customers and highly profitable for your firm. This chapter shows you how. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.

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