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Book chapter
-
Reference no. 4126BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 33 pages
Topics: Managing uncertainty; Entrepreneurial management; Strategic planning; Product positioning; Business models; Implementing strategy
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Abstract

The current business environment is tumultuous and full of uncertainty. What you need is an entrepreneurial mindset - a way of thinking about your business that captures the benefits of uncertainty. The key aspect of establishing an entrepreneurial mindset is encouraging everyone to find opportunities to change your business model. This chapter focuses on redifferentiating products and services using consumption chain analysis and quizzing. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.
Book chapter
-
Reference no. 4091BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 11 pages
Topics: Entrepreneurial management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4124BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 16 pages
Topics: Managing uncertainty; Entrepreneurial management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4125BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 30 pages
Topics: Managing uncertainty; Entrepreneurial management; Strategic planning; Product positioning; Design; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4127BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 34 pages
Topics: Entrepreneurial management; Strategic planning; Market positioning; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4128BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 26 pages
Topics: Entrepreneurial management; Core competencies; Strategic planning; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4129BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 37 pages
Topics: Entrepreneurial management; Competitive environment; Strategic planning; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4130BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 36 pages
Topics: Entrepreneurial management; Resource management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4131BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 37 pages
Topics: Managing uncertainty; Entrepreneurial management; Competitive environment; Strategic planning; Business models; Strategic positioning; Implementing strategy
View full details
Book chapter
-
Reference no. 4132BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 40 pages
Topics: Managing uncertainty; Entrepreneurial management; Project management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4133BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 37 pages
Topics: Entrepreneurial management; Project management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4134BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 38 pages
Topics: Entrepreneurial management; Leadership; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4135BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 9 pages
Topics: Entrepreneurial management; Strategic planning; Implementing strategy
View full details

About

Abstract

The current business environment is tumultuous and full of uncertainty. What you need is an entrepreneurial mindset - a way of thinking about your business that captures the benefits of uncertainty. The key aspect of establishing an entrepreneurial mindset is encouraging everyone to find opportunities to change your business model. This chapter focuses on redifferentiating products and services using consumption chain analysis and quizzing. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.

Related

Book chapter
-
Reference no. 4091BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 11 pages
Topics: Entrepreneurial management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4124BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 16 pages
Topics: Managing uncertainty; Entrepreneurial management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4125BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 30 pages
Topics: Managing uncertainty; Entrepreneurial management; Strategic planning; Product positioning; Design; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4127BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 34 pages
Topics: Entrepreneurial management; Strategic planning; Market positioning; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4128BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 26 pages
Topics: Entrepreneurial management; Core competencies; Strategic planning; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4129BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 37 pages
Topics: Entrepreneurial management; Competitive environment; Strategic planning; Business models; Implementing strategy
View full details
Book chapter
-
Reference no. 4130BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 36 pages
Topics: Entrepreneurial management; Resource management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4131BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 37 pages
Topics: Managing uncertainty; Entrepreneurial management; Competitive environment; Strategic planning; Business models; Strategic positioning; Implementing strategy
View full details
Book chapter
-
Reference no. 4132BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 40 pages
Topics: Managing uncertainty; Entrepreneurial management; Project management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4133BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 37 pages
Topics: Entrepreneurial management; Project management; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4134BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 38 pages
Topics: Entrepreneurial management; Leadership; Strategic planning; Implementing strategy
View full details
Book chapter
-
Reference no. 4135BC
Authors: Rita Gunther McGrath (Harvard Business School); Ian C MacMillan (Harvard Business School)
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009
Length: 9 pages
Topics: Entrepreneurial management; Strategic planning; Implementing strategy
View full details