Disrupting the Rules of the Game: Reshaping Competitive Markets Employing an Entrepreneurial Mindset
Book chapter
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Reference no.
4127BC
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by:
Harvard Business Publishing
Length: 34 pages
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Abstract
The current business environment is tumultuous and full of uncertainty. What you need is an entrepreneurial mindset - a way of thinking about your business that captures the benefits of uncertainty. The key aspect of establishing an entrepreneurial mindset is capturing opportunities by developing new business models. This chapter focuses on one approach: reshaping your competitive markets through resegmentation and reconfiguration. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.
Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
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About
Abstract
The current business environment is tumultuous and full of uncertainty. What you need is an entrepreneurial mindset - a way of thinking about your business that captures the benefits of uncertainty. The key aspect of establishing an entrepreneurial mindset is capturing opportunities by developing new business models. This chapter focuses on one approach: reshaping your competitive markets through resegmentation and reconfiguration. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.
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