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Chapter from: "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty"
Published by: Harvard Business Publishing
Published in: 2009

Abstract

Once you have made the decision to pursue a strategic opportunity, the danger isn't over - new and changing business models imply new customers, competitors, and competences. How can you capture the opportunity without falling prey to many of the pitfalls of high uncertainty? The first step is to consider your entry strategy. This chapter analyzes which market segments you should target first and describes how to anticipate competitive behavior and response. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.

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Abstract

Once you have made the decision to pursue a strategic opportunity, the danger isn't over - new and changing business models imply new customers, competitors, and competences. How can you capture the opportunity without falling prey to many of the pitfalls of high uncertainty? The first step is to consider your entry strategy. This chapter analyzes which market segments you should target first and describes how to anticipate competitive behavior and response. This chapter is excerpted from ‘The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty'.

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