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Compact case
Case
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Reference no. UVA-ENT-0142
Subject category: Entrepreneurship
Published by: Darden Business Publishing
Originally published in: 2009
Version: 27 November 2009
Length: 3 pages
Data source: Published sources

Abstract

Suitable for courses on entrepreneurship, managing small businesses, marketing, and strategy. The case raises classic issues about how a stabilized business can reignite its growth. It poses the questions: How does a business increase customers, increase spend per customer, create more reasons to buy, bundle complementary products or services, and expand selling locations with little capital outlays?
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Abstract

Suitable for courses on entrepreneurship, managing small businesses, marketing, and strategy. The case raises classic issues about how a stabilized business can reignite its growth. It poses the questions: How does a business increase customers, increase spend per customer, create more reasons to buy, bundle complementary products or services, and expand selling locations with little capital outlays?

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