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This innovative, cartoon-based case revolves around Sodacious'' plans to enter international markets. Sodacious is a fictitious company that manufactures so-called ''lifestyle'' beverages - healthy drinks that have been developed for consumers who want more than the standard sodas that have become the staple of so many people around the world. The case takes place in what can best be described as the pre-internationalisation phase of a company - a time when limitations in the domestic market become obvious and the step onto global markets becomes more attractive. Questions that are typical for this phase arise such as the question of internationalisation readiness (''should we internationalise?''), the suitability of the product candidate (''are our products ready for international markets?''), or foreign target market selection (''which markets are best for us? What are the risks and opportunities involved in different markets?''). The case is ideal for introducing some of the core issues in international marketing, international business development, international entrepreneurship, or international business.