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Prize winner
Authors: Hau L Lee
Published by: Stanford Business School
Originally published in: 1998
Version: 1 August 2006
Length: 11 pages
Data source: Field research

Abstract

In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing perspectives of marketing, product development, finance, manufacturing, and distribution.

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Abstract

In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing perspectives of marketing, product development, finance, manufacturing, and distribution.

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