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Prize winner
Case
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Reference no. HR1A
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III; Jeffrey Pfeffer
Published by: Stanford Business School
Originally published in: 1995
Version: 5 April 2006
Length: 27 pages
Data source: Field research
Topics: Human resource management (HRM); Strategy; Strategy implementation; Organizational behavior
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Abstract

In 1994 both United Airlines and Continental Airlines launched low cost airlines within an airline, to compete with Southwest Airlines. From 1991 until 1993 Southwest had increased its market share of the critical West Coast market from 26% to 45%. This case considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. This case asks whether competitors can successfully imitate the Southwest approach.

Time period

The events covered by this case took place in 1994.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Southwest Airlines
Employees:
10000+
Turnover:
USD 2.2 billion
Industry:
Airline

Featured protagonist

  • Ann Rhoades (female), Vice President of People
Teaching note
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Reference no. HR1TN
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III; Jeffrey Pfeffer
Published by: Stanford Business School
Originally published in: 1995
Revision date: 20-Jan-2012
Length: 3 pages
Data source: Field research
View full details
Case
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Reference no. HR1A-I
Italian language
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III; Jeffrey Pfeffer
Published by: Stanford Business School
Originally published in: 1995
Version: 5 April 2006
Length: 27 pages
Data source: Field research
Topics: Human resource management (HRM); Strategy; Strategy implementation; Organizational behavior
View full details
Case
-
Reference no. HR1B
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III
Published by: Stanford Business School
Originally published in: 1995
Version: 5 April 2006
Length: 8 pages
Data source: Field research
Topics: Human resources; Strategy; Strategy implementation; Organizational behavior
View full details
Management article
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Reference no. 99307
Authors: Jon R Katzenbach; Jason A Santamaria
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 2007
Length: 20 pages
Topics: Employee attitude; Employee morale; Employee training; Human resources management; Line and staff management; Service management; Supervision; Work force management
View full details

About

Abstract

In 1994 both United Airlines and Continental Airlines launched low cost airlines within an airline, to compete with Southwest Airlines. From 1991 until 1993 Southwest had increased its market share of the critical West Coast market from 26% to 45%. This case considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. This case asks whether competitors can successfully imitate the Southwest approach.

Settings

Time period

The events covered by this case took place in 1994.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Southwest Airlines
Employees:
10000+
Turnover:
USD 2.2 billion
Industry:
Airline

Featured protagonist

  • Ann Rhoades (female), Vice President of People

Related

Teaching note
-
Reference no. HR1TN
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III; Jeffrey Pfeffer
Published by: Stanford Business School
Originally published in: 1995
Revision date: 20-Jan-2012
Length: 3 pages
Data source: Field research
View full details
Case
-
Reference no. HR1A-I
Italian language
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III; Jeffrey Pfeffer
Published by: Stanford Business School
Originally published in: 1995
Version: 5 April 2006
Length: 27 pages
Data source: Field research
Topics: Human resource management (HRM); Strategy; Strategy implementation; Organizational behavior
View full details
Case
-
Reference no. HR1B
Subject category: Human Resource Management / Organisational Behaviour
Authors: Charles A O'Reilly III
Published by: Stanford Business School
Originally published in: 1995
Version: 5 April 2006
Length: 8 pages
Data source: Field research
Topics: Human resources; Strategy; Strategy implementation; Organizational behavior
View full details
Management article
-
Reference no. 99307
Authors: Jon R Katzenbach; Jason A Santamaria
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 2007
Length: 20 pages
Topics: Employee attitude; Employee morale; Employee training; Human resources management; Line and staff management; Service management; Supervision; Work force management
View full details
Awards, prizes & competitions
The Case Centre classic case - Human Resource Management / Organisational Behaviour