Kellogg-Worthington Merger - The Case Centre

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Case

Reference no. UVA-BP-0426

Subject category: Strategy and General Management

Authors: LJ Bourgeois III (Darden School of Business, University of Virginia); Margaret Cording (Darden School of Business, University of Virginia); Luis Franco (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 2001

Version: Rev 12.06

Length: 24 pages

Data source: Field research

Topics: Best practices; Operations management

Share a link: https://casecent.re/p/946

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Abstract

The ready-to-eat cereal industry had been flat for five years, and Kellogg's share had been shrinking. Now it had acquired Worthington and a new management team was in place. A new vice president must figure out how to integrate the new company. The case is appropriate for use in a series on post-merger integration, as the students must craft an integration plan de novo. It can be followed by the 'Note on Acceleration Transition' and 'Albany-Geschmay Merger' to illustrate the application of PWC's integration methodology.

Industry:

Food, beverage