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Teaching note
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Reference no. 4190
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 22 May 2014
Revision date: 29-May-2014
Length: 7 pages
Data source: Published sources
Share a link: https://casecent.re/p/94633
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Teaching note supplement software
-
Reference no. 4192
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 30 November 2011
Format: .xls
Data source: Published sources
View full details
Case
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Reference no. 4188
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 30 November 2011
Revision date: 10-Nov-2017
Length: 8 pages
Data source: Published sources
Topics: Marketing channels; Pricing strategy; Product introduction; Product distribution; Brand positioning
View full details
Case
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Reference no. 9-411-S18
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 April 2010
Revision date: 10-May-2019
Length: 8 pages
Data source: Published sources
Topics: Marketing channels; Pricing strategy; Product introduction; Product distribution; Brand positioning
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Teaching note supplement software
-
Reference no. 4192
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 30 November 2011
Format: .xls
Data source: Published sources
View full details
Case
-
Reference no. 4188
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 30 November 2011
Revision date: 10-Nov-2017
Length: 8 pages
Data source: Published sources
Topics: Marketing channels; Pricing strategy; Product introduction; Product distribution; Brand positioning
View full details
Case
-
Reference no. 9-411-S18
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Sunru Yong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 April 2010
Revision date: 10-May-2019
Length: 8 pages
Data source: Published sources
Topics: Marketing channels; Pricing strategy; Product introduction; Product distribution; Brand positioning
View full details