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Abstract

This video is to accompany the case. The video features an interview with Erhardt Jessen. Jessen gives his view on the following issues: (1) whether Danfoss could have successfully entered the good enough segment of the frequency converter market in China by itself without acquiring a company like Holip; (2) the dual branding issue; (3) the advantages of having the person who negotiates an acquisition also managing the business post-acquisition; and (4) the learnings he has taken away from the Holip acquisition and his thoughts on doing business in China.

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Abstract

This video is to accompany the case. The video features an interview with Erhardt Jessen. Jessen gives his view on the following issues: (1) whether Danfoss could have successfully entered the good enough segment of the frequency converter market in China by itself without acquiring a company like Holip; (2) the dual branding issue; (3) the advantages of having the person who negotiates an acquisition also managing the business post-acquisition; and (4) the learnings he has taken away from the Holip acquisition and his thoughts on doing business in China.

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