Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 15 minutes
Data source: Field research
Notes: File size 936.6GB. Click for more information.
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Abstract
This video is to accompany the case. The video features an interview with Erhardt Jessen. Jessen gives his view on the following issues: (1) whether Danfoss could have successfully entered the good enough segment of the frequency converter market in China by itself without acquiring a company like Holip; (2) the dual branding issue; (3) the advantages of having the person who negotiates an acquisition also managing the business post-acquisition; and (4) the learnings he has taken away from the Holip acquisition and his thoughts on doing business in China.
About
Abstract
This video is to accompany the case. The video features an interview with Erhardt Jessen. Jessen gives his view on the following issues: (1) whether Danfoss could have successfully entered the good enough segment of the frequency converter market in China by itself without acquiring a company like Holip; (2) the dual branding issue; (3) the advantages of having the person who negotiates an acquisition also managing the business post-acquisition; and (4) the learnings he has taken away from the Holip acquisition and his thoughts on doing business in China.