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Chapter from: "Innovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation"
Published by: Harvard Business Publishing
Published in: 2009
Length: 38 pages

Abstract

Recognizing an idea's potential is an important step in the innovation process. But getting the right people to recognize the idea - that is, people with the power to allocate resources - is another hurdle, and one that demands substantial organizational skill and entrepreneurial drive. This chapter identifies practical steps the entrepreneur / innovator can take to move beyond initial recognition to a situation involving greater support. It covers the critical role of the idea champion and other supporters, the importance of timing in gaining recognition and support, and how to build a business case for an innovative idea and overcome resistance. This chapter is excerpted from ‘Innovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation'.

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Abstract

Recognizing an idea's potential is an important step in the innovation process. But getting the right people to recognize the idea - that is, people with the power to allocate resources - is another hurdle, and one that demands substantial organizational skill and entrepreneurial drive. This chapter identifies practical steps the entrepreneur / innovator can take to move beyond initial recognition to a situation involving greater support. It covers the critical role of the idea champion and other supporters, the importance of timing in gaining recognition and support, and how to build a business case for an innovative idea and overcome resistance. This chapter is excerpted from ‘Innovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation'.

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