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Chapter from: "Innovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation"
Published by: Harvard Business Publishing
Published in: 2009

Abstract

Company strategy describes how an enterprise aims to differentiate itself in the marketplace. It's up to company leaders to articulate both a strategy and the areas within which they will support innovative ideas and projects. Like a share of corporate stock, every project has a unique risk-return profile. Decision makers need a method for measuring and managing the risk and return characteristics of innovative initiatives. This chapter discusses portfolio and risk management. This chapter is excerpted from ‘Innovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation'.

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Abstract

Company strategy describes how an enterprise aims to differentiate itself in the marketplace. It's up to company leaders to articulate both a strategy and the areas within which they will support innovative ideas and projects. Like a share of corporate stock, every project has a unique risk-return profile. Decision makers need a method for measuring and managing the risk and return characteristics of innovative initiatives. This chapter discusses portfolio and risk management. This chapter is excerpted from ‘Innovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation'.

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