Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 23.02.2010
Length: 15 pages
Data source: Field research
Abstract
The case describes the journey of Gilles Morel, the VP of Mars Central Europe, as he tries to build a culture of innovation within the organization. It becomes clear that the challenge is not simply about building the proper infrastructure and systems. It is also about getting people to commit to Mars' innovation agenda. How can Gilles Morel make innovation everyone's job?
Location:
Industry:
Size:
Annual revenue USD30 billion, 68,000 employees
Other setting(s):
2009
About
Abstract
The case describes the journey of Gilles Morel, the VP of Mars Central Europe, as he tries to build a culture of innovation within the organization. It becomes clear that the challenge is not simply about building the proper infrastructure and systems. It is also about getting people to commit to Mars' innovation agenda. How can Gilles Morel make innovation everyone's job?
Settings
Location:
Industry:
Size:
Annual revenue USD30 billion, 68,000 employees
Other setting(s):
2009