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Ford Ka: The Market Research Problem - Data File
Teaching note supplement software
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Reference no. 503-082-9
Subject category: Marketing
Authors: Markus Christen (INSEAD); Gigi Cothier (INSEAD); David Soberman (INSEAD); Seh-Woong Chung (Singapore Management University)
Published by: INSEAD
Published in: 2003
Format: .zip
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Thumbnail image for product with reference number 503-082-8
Ford Ka: The Market Research Problem
Teaching note
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Reference no. 503-082-8
Subject category: Marketing
Authors: Markus Christen (INSEAD); David Soberman (INSEAD); Seh-Woong Chung (Singapore Management University)
Published by: INSEAD
Originally published in: 2003
Version: 05/2025
Revision date: 10-Jun-2025
Length: 19 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Thumbnail image for product with reference number 503-082-1
Ford Ka: The Market Research Problem (A)
Case
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Reference no. 503-082-1
Subject category: Marketing
Authors: Markus Christen (INSEAD); David Soberman (INSEAD); Seh-Woong Chung (Singapore Management University); Gigi Cothier (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 06.2014
Revision date: 8-Sep-2014
Length: 25 pages
Data source: Field research
Topics: Market research; Marketing strategy; Attitudinal segmentation; Cluster analysis; MDS; Qualitative data interpretation; Automobiles; Quantative data analysis; Marketing process; Market segmentation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details