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Teaching note
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Reference no. 503-094-8
Subject category: Marketing
Authors: Nick Rowell (The Portable Business School Ltd); David Soberman (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 6-Apr-2016
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/9548
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 503-094-1
Subject category: Marketing
Authors: David Soberman (INSEAD); Nicholas Rowell (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 6-Apr-2016
Length: 28 pages
Data source: Field research
Topics: Marketing orientation; Customer focus; Licensing; Technological management; Mega project marketing; Service management; Innovation
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 503-094-1
Subject category: Marketing
Authors: David Soberman (INSEAD); Nicholas Rowell (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 6-Apr-2016
Length: 28 pages
Data source: Field research
Topics: Marketing orientation; Customer focus; Licensing; Technological management; Mega project marketing; Service management; Innovation
View full details