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Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 16.09.2011
Revision date: 7-Oct-2011
Length: 25 pages
Data source: Field research

Abstract

Luxottica, headquartered in Milan, Italy, was the largest eyewear company in the world with sales surpassing 5 billion euros in 2008. In June 2009, the CEO of Luxottica, met with his management team to review the company's growth strategy for the next five years. The objective was to take Luxottica to the next growth level. Should he stick to the same business model, or adopt a new one? Should he expand retail brand acquisitions? How should the large portfolio of brands be managed? Where should the geographic focus of the company be?
Location:
Size:
2009 sales EUR5.1 billion, 60,000 employees
Other setting(s):
2009

About

Abstract

Luxottica, headquartered in Milan, Italy, was the largest eyewear company in the world with sales surpassing 5 billion euros in 2008. In June 2009, the CEO of Luxottica, met with his management team to review the company's growth strategy for the next five years. The objective was to take Luxottica to the next growth level. Should he stick to the same business model, or adopt a new one? Should he expand retail brand acquisitions? How should the large portfolio of brands be managed? Where should the geographic focus of the company be?

Settings

Location:
Size:
2009 sales EUR5.1 billion, 60,000 employees
Other setting(s):
2009

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