Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.09.2011
Revision date: 7-Oct-2011
Length: 25 pages
Data source: Field research
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Abstract
Luxottica, headquartered in Milan, Italy, was the largest eyewear company in the world with sales surpassing 5 billion euros in 2008. In June 2009, the CEO of Luxottica, met with his management team to review the company's growth strategy for the next five years. The objective was to take Luxottica to the next growth level. Should he stick to the same business model, or adopt a new one? Should he expand retail brand acquisitions? How should the large portfolio of brands be managed? Where should the geographic focus of the company be?
Location:
Industry:
Size:
2009 sales EUR5.1 billion, 60,000 employees
Other setting(s):
2009
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.09.2011
Length: 7 pages
Data source: Field research
About
Abstract
Luxottica, headquartered in Milan, Italy, was the largest eyewear company in the world with sales surpassing 5 billion euros in 2008. In June 2009, the CEO of Luxottica, met with his management team to review the company's growth strategy for the next five years. The objective was to take Luxottica to the next growth level. Should he stick to the same business model, or adopt a new one? Should he expand retail brand acquisitions? How should the large portfolio of brands be managed? Where should the geographic focus of the company be?
Settings
Location:
Industry:
Size:
2009 sales EUR5.1 billion, 60,000 employees
Other setting(s):
2009
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.09.2011
Length: 7 pages
Data source: Field research