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Note
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Reference no. E165
Subject category: Entrepreneurship
Authors: Robert Chess (Stanford Graduate School of Business, Stanford University); Alicia Seiger (Stanford Law School, Stanford University)
Published by: Stanford Business School
Originally published in: 2003
Version: 18 June 2004
Length: 11 pages
Data source: Field research
Topics: Entrepreneurship; Market research; Primary research; Secondary research; Focus group; Expert interviews
Share a link: https://casecent.re/p/95555
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Abstract

The goal of this note is to provide entrepreneurs with an understanding of how to use market research and market information to test the validity of a business concept and to refine a business plan. It introduces the key questions entrepreneurs should consider, the techniques entrepreneurs could use to gather information to address those questions, and the practical considerations for collecting and interpreting data.
Case
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Reference no. E324
Subject category: Entrepreneurship
Authors: Dennis Rohan (Stanford Graduate School of Business, Stanford University); Evan Porteus (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2003
Version: 1 December 2008
Length: 14 pages
Data source: Field research
Topics: Research plan; Venture viability; Entrepreneurship; Prototypes; Focus groups; Business designs; Primary research; Secondary research
View full details

About

Abstract

The goal of this note is to provide entrepreneurs with an understanding of how to use market research and market information to test the validity of a business concept and to refine a business plan. It introduces the key questions entrepreneurs should consider, the techniques entrepreneurs could use to gather information to address those questions, and the practical considerations for collecting and interpreting data.

Related

Case
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Reference no. E324
Subject category: Entrepreneurship
Authors: Dennis Rohan (Stanford Graduate School of Business, Stanford University); Evan Porteus (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2003
Version: 1 December 2008
Length: 14 pages
Data source: Field research
Topics: Research plan; Venture viability; Entrepreneurship; Prototypes; Focus groups; Business designs; Primary research; Secondary research
View full details