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In the current market environment, you have one option: learn how to manage in a downturn - and do it quickly. In an economic crisis, cost reduction becomes an urgent priority, and one of the first places executives look for savings is general and administrative (G&A) expenses. The slash-and-burn approach that many take doubtless eliminates some unnecessary expense, but it often destroys value as well. In this chapter, you'll learn how leading companies maximize front-line services while eliminating unnecessary G&A expenses. This chapter is excerpted from ‘Winning in Turbulence'.