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Web 2.0 - the new set of technologies that has appeared over the past few years on the Internet - is not mere 'hype', nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are available. In this chapter, Andrew McAfee provides an overview of what these new tools are and describes some of the resources and communities - blogs, Twitter, wikis, Delicious, and social networking among them - that have sprung up around them on the Internet. Using examples such as Wikipedia and Google, McAfee outlines the three trends that combine to yield new and powerful avenues for collaboration and interaction, and how they apply to 'Enterprise 2.0' - the use of emergent social software platforms by organizations in pursuit of their business and strategy goals. This chapter is excerpted from ‘Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges'.