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Chapter from: "Immunity to Change: How to Overcome It and Unlock Potential in Yourself and Your Organization"
Published by: Harvard Business Publishing
Published in: 2009

Abstract

There are several ways to combat individual and organizational immunity to change. This chapter examines the case of one woman, Cathy, whose biggest change challenge emerged out of a groupwide initiative with her whole marketing team. According to the authors, this collective approach may be the most effective way to deliver on facilitating individual adaptive change in the context of an intact group's desire to improve its collective performance. This chapter is excerpted from ‘Immunity to Change: How to Overcome It and Unlock Potential in Yourself and Your Organization'.

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Abstract

There are several ways to combat individual and organizational immunity to change. This chapter examines the case of one woman, Cathy, whose biggest change challenge emerged out of a groupwide initiative with her whole marketing team. According to the authors, this collective approach may be the most effective way to deliver on facilitating individual adaptive change in the context of an intact group's desire to improve its collective performance. This chapter is excerpted from ‘Immunity to Change: How to Overcome It and Unlock Potential in Yourself and Your Organization'.

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