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Abstract
If history is any guide, innovation will continue to flourish no matter how difficult the environment. And today's tough times might lead to seminal changes in the world of innovation. Disruptive attackers thrive in downturns by taking advantage of teetering giants to drive into progressively more lucrative market tiers. This chapter highlights ten specific disruptors (stand-alone companies or products) that could emerge as powerhouses out of the current economic crisis and points to two broad areas of disruptive opportunity. This chapter is excerpted from ‘The Silver Lining: An Innovation Playbook for Uncertain Times'.
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Abstract
If history is any guide, innovation will continue to flourish no matter how difficult the environment. And today's tough times might lead to seminal changes in the world of innovation. Disruptive attackers thrive in downturns by taking advantage of teetering giants to drive into progressively more lucrative market tiers. This chapter highlights ten specific disruptors (stand-alone companies or products) that could emerge as powerhouses out of the current economic crisis and points to two broad areas of disruptive opportunity. This chapter is excerpted from ‘The Silver Lining: An Innovation Playbook for Uncertain Times'.