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Book chapter
-
Reference no. 9935BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 31 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Customization; Information systems; Production processes
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Abstract

In market conditions where customer preferences both vary and matter, mass customization offers potentially dominant competitive advantage. This chapter explores the experiments of some firms with mass customization, addressing key problems and challenges. This chapter is excerpted from ‘Invented Here: Maximizing Your Organization's Internal Growth and Profitability'.
Book chapter
-
Reference no. 9891BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 21 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9932BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 32 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9933BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 25 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Mass merchandising; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9934BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 26 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9936BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 17 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9937BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 17 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9938BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andrew C Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 19 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9939BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 20 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Customization; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9940BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 14 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9941BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 19 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes; Customer service
View full details
Book chapter
-
Reference no. 9942BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 29 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details

About

Abstract

In market conditions where customer preferences both vary and matter, mass customization offers potentially dominant competitive advantage. This chapter explores the experiments of some firms with mass customization, addressing key problems and challenges. This chapter is excerpted from ‘Invented Here: Maximizing Your Organization's Internal Growth and Profitability'.

Related

Book chapter
-
Reference no. 9891BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 21 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9932BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 32 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9933BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 25 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Mass merchandising; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9934BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 26 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9936BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 17 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9937BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 17 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9938BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andrew C Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 19 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9939BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 20 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Customization; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9940BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 14 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details
Book chapter
-
Reference no. 9941BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 19 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes; Customer service
View full details
Book chapter
-
Reference no. 9942BC
Authors: Bart Victor (University of North Carolina at Chapel Hill); Andy Boynton (Harvard Business School)
Chapter from: "Invented Here: Maximizing Your Organization's Internal Growth and Profitability"
Published by: Harvard Business Publishing
Published in: 1998
Length: 29 pages
Topics: Process innovation; Knowledge management; Organizational learning; Product development; Information systems; Production processes
View full details