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Published by: Darden Business Publishing
Originally published in: 2010
Version: 2 December 2010
Revision date: 24-Aug-2011
Length: 9 pages
Data source: Published sources

Abstract

Kicks Inc, a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved - the athlete, the athlete’s mother, the athlete’s father, the athlete’s agent, the Kicks brand manager, and an International Tennis Federation representative. This case provides specific role information for the athlete’s father. The case needs to be accompanied by the background information case.

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Abstract

Kicks Inc, a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved - the athlete, the athlete’s mother, the athlete’s father, the athlete’s agent, the Kicks brand manager, and an International Tennis Federation representative. This case provides specific role information for the athlete’s father. The case needs to be accompanied by the background information case.

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