Philip Morris, Inc: Seven-up Acquisition (A)

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Case

Reference no. UVA-F-0478

Subject category: Finance, Accounting and Control

Authors: Diana Harrington (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1982

Version: 01.1989

Length: 25 pages

Data source: Field research

Topics: Acquisitions; Cash flow; Mergers; Model evaluation; Strategy formulation; Valuation

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Abstract

Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate.

Location:

New York

Industry:

Tobacco

Size:

Large

Other setting(s):

1978

About

Abstract

Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate.